Foreign media recently released entitled, “What Microsoft learned from Sony,” the article said, on Thursday announced the sale of Sony Vaio PC business, CEO Kazuo Hirai frankly this is a decision distressing. What will the effectiveness of the initiative is still unknown, but at least he faced similar challenges Microsoft’s new CEO Nadella set an example: when a break with the past not to let emotions affect their decisions. The following are the main contents of the article: Sony CEO Kazuo Hirai (Kazuo Hirai) on Thursday made a difficult and painful decision: to sell the company, one of the most modern portfolio of iconic brands –Vaio PC Investors presumably very agree with this initiative. All along, the Japanese company has been criticized by rigid, unwilling to give up has brought its successful strategy, the product line is too open shop. Vaio– Sony has agreed to sell the business to sell Japanese investment fund Japan Industrial Partners– and the beleaguered television business spin-off into a subsidiary, will help the company to focus on fewer business on. Sony shares rose 3.9 percent on Thursday, Friday also rose slightly to $ 16.58. Abandon a beautifully called the Sony logo design futuristic product line is not easy. Hirai said the decision “distressing” in a conference call. In fact, Microsoft’s new CEO Satya Nadella (Satya Nadella) is also being called on to make that decision for the company. It is reported that many investors think Microsoft should be stripped of all consumer business –Surface, Bing and Xbox. From a sociological standpoint, stripped of any one business is very difficult for Microsoft. Surface Tablet PC is a relatively new project, but it can be said that Microsoft’s new unified era and mark equipment and services strategy. Bing search engine failed to unseat Google, but its market share has been in a growth (encroachment is Yahoo’s share), according to comScore estimated to reach 18% .Xbox is one of the few leading Microsoft’s consumer business, but let go the brand is not easy, especially considering that Microsoft has a number of brand products into the Xbox, such as Skype and SkyDrive (soon renamed “OneDrive”). Indeed, Sony and Microsoft are two completely different companies, but they are facing similar challenges. Sony, Microsoft is facing new competitors, which are at the core of the market downturn (Sony’s TV market, two companies of the PC market). They have also implemented a bold plan to promote the various departments closer collaboration. (In fact, Sony’s strategy called “a Sony“, Microsoft is “a Microsoft.”) The two companies are now into the interior of the star executives at the helm position. Before becoming CEO, Kazuo Hirai, Sony’s PlayStation and digital entertainment department. And Nadella was appointed CEO is headed before Microsoft’s cloud services and corporate sector. Outside of both asked the same question: Is it willing to make bold enough to lead the company’s revival of change – Nadella has been given a positive response, he said he even respected tradition in this industry only, only respect for innovation. First in the beginning of this year‘s International Consumer Electronics Show (CES) on innovation as its theme a passionate speech, and later announced the sale Vaio business, Hirai showed a willingness to take bold action. Of course, now would be to talk about whether to give up the Sony Vaio help premature. But at least give Nadella Kazuo Hirai set an example: when a break with the past not to let emotions affect their decisions.
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