Lead: Foreign media analysis of articles published on Saturday said that Microsoft failed to beat Google and Apple to ignore the real reason for its young users want to balance functionality and ease of use requirements. Although the problem-ridden, Microsoft is still regarded as a great software company. Its core product, Windows operating system and Office software still dominates the relevant market. Although still facing more intense competition, market share also fell, but Windows and Office are still a good product. However, Microsoft has some very serious problems, read the annual report will only reinforce this idea. For those who do not want to read the entire annual report, some blog has made a good summary, lists a number of issues make Ballmer sleepless nights. But competition is not a change in consumer attitudes towards Microsoft’s reasons. Microsoft abandoned the real reason, other companies caught the heart of the so-called Generation Y young people. They are willing to pay big money to try new technology, they do not need Microsoft. Facebook, Apple and Google this company has changed the way young people consume, buying trends and technology options. In this case for a software company, is actually very dangerous, especially Microsoft does not good at quick response. Facebook is probably the most obvious example. Mark Zuckerberg (Mark Zuckerberg), and several other young men have become the Facebook social networking tools to build well-known brands, for these users, the functionality is the real concern. Reasons for the success of Facebook is that it has become the best use of Internet communication network and personal information management. Single Facebook Mail is not outstanding, but the e-mail, chat, and automatically updates the address book combined, Facebook will not only entertain people in Silicon Valley, but into the lives of ordinary users, they can be it as the sole or primary network card. Another site LinkedIn and even go further, it wants to be an important and professional exchange sites, functions like a digital business card holder. Can also be seen from the Microsoft product design, it failed to understand the younger users. Microsoft has always uphold the “features better” design thinking, which is currently on the market of young people like the idea of selling the product completely poles apart. Office is an obvious example. Word 2008 in a broad array of options for the average user will never use, only a few people will use in Excel 2008 PivotTables and macro functions. Google Docs and Zoho‘s success has clearly explained, the young students, the powerful software to be functional, but also easy to use. This is why the network office software to replace Microsoft Office reason, they focus on ease of use, facilitate cooperation to share, you can also publish in the digital environment. Furthermore, iWork and Star Office also took the opportunity to accumulate strength. Microsoft needs to change the thinking, design products based on consumer demand, rather than take for granted that this is a Microsoft product, so consumers will pay for it. Today’s young consumers is the main consumer of the future, they want the product to be able to have a good mobility and ease of use, fast and simple to use. Microsoft can not beat Apple hardware did not cause. There are great products on the Windows platform. Taking into account the young people to create, disseminate and use information, in addition to the strong hardware, they also need a good experience. Microsoft needs to provide no crashes, blue screens and lifeless user interface products and services, otherwise, Microsoft and its shares floating on the clouds will be difficult to disperse.computer network
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