Analysis: Microsoft failed to beat Google Apple is ignoring the young

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Lead: Foreign media analysis of articles published on Saturday said that Microsoft failed to beat Google and Apple to ignore the real reason for its young users want to balance functionality and ease of use requirements. Although the problem-ridden, Microsoft is still regarded as a great software company. Its core product, Windows operating system and Office software still dominates the relevant market. Although still facing more intense competition, market share also fell, but Windows and Office are still a good product. However, Microsoft has some very serious problems, read the annual report will only reinforce this idea. For those who do not want to read the entire annual report, some blog has made a good summary, lists a number of issues make Ballmer sleepless nights. But competition is not a change in consumer attitudes towards Microsoft’s reasons. Microsoft abandoned the real reason, other companies caught the heart of the so-called Generation Y young people. They are willing to pay big money to try new technology, they do not need Microsoft. Facebook, Apple and Google this company has changed the way young people consume, buying trends and technology options. In this case for a software company, is actually very dangerous, especially Microsoft does not good at quick response. Facebook is probably the most obvious example. Mark Zuckerberg (Mark Zuckerberg), and several other young men have become the Facebook social networking tools to build well-known brands, for these users, the functionality is the real concern. Reasons for the success of Facebook is that it has become the best use of Internet communication network and personal information management. Single Facebook Mail is not outstanding, but the e-mail, chat, and automatically updates the address book combined, Facebook will not only entertain people in Silicon Valley, but into the lives of ordinary users, they can be it as the sole or primary network card. Another site LinkedIn and even go further, it wants to be an important and professional exchange sites, functions like a digital business card holder. Can also be seen from the Microsoft product design, it failed to understand the younger users. Microsoft has always uphold the “features better” design thinking, which is currently on the market of young people like the idea of selling the product completely poles apart. Office is an obvious example. Word 2008 in a broad array of options for the average user will never use, only a few people will use in Excel 2008 PivotTables and macro functions. Google Docs and Zoho‘s success has clearly explained, the young students, the powerful software to be functional, but also easy to use. This is why the network office software to replace Microsoft Office reason, they focus on ease of use, facilitate cooperation to share, you can also publish in the digital environment. Furthermore, iWork and Star Office also took the opportunity to accumulate strength. Microsoft needs to change the thinking, design products based on consumer demand, rather than take for granted that this is a Microsoft product, so consumers will pay for it. Today’s young consumers is the main consumer of the future, they want the product to be able to have a good mobility and ease of use, fast and simple to use. Microsoft can not beat Apple hardware did not cause. There are great products on the Windows platform. Taking into account the young people to create, disseminate and use information, in addition to the strong hardware, they also need a good experience. Microsoft needs to provide no crashes, blue screens and lifeless user interface products and services, otherwise, Microsoft and its shares floating on the clouds will be difficult to disperse.computer network

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Microsoft Surface release product pricing as the biggest problem

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June 20 news, after Microsoft released Surface, its pricing has attracted wide attention, because after the iPad tablet has been defined standards and price benchmarking, each new entrants are facing pricing problems. “New York Times” published an article after the iPad from Motorola has launched Xoom, RIM‘s PlayBook, HP TouchPad pricing and price trend analysis of the pricing problem facing Microsoft Surface. The article mentioned that Microsoft is in the price if you want to remain competitive on the Apple iPad little hope. Apple’s ability to control the industrial chain shape over the years, it has a very strong product cost control and the ability to control the price, but the price for the product is also very successful rhythm control. For example, the cheapest price in October 2011 iPad 2 is $ 499, and today the price of this product is only $ 399, while the use of the higher resolution of the new iPad Retina screen prices starting from $ 499. This price advantage and price rhythm to competitors is fatal. When the early 2011 release of its Android tablet Motorola Xoom, the minimum version is priced at $ 800, though prices continued later, still can not catch up with iPad; RIM‘s PlayBook despite the initial pricing is consistent with the iPad, but the current price is only $ 199, still selling very poor; HP TouchPad price inability to maintain the advantages of the iPad, ultimately discontinued. One reason for the above three products are iPad platform-level competition, in addition to the gap between the user experience, the price is their failure. Lesson, for Microsoft’s Surface, iPad yet another platform-level competition, pricing can not be avoided. The only price information revealed from the Microsoft conference are: the use of ARM processors RT version of Surface‘s price and its the same type of tablet PCs are competitive, but Microsoft did not explicitly mention whether the same type of tablet is iPad. Part of the huge volume of interoperability iPad and iPhone sales and bigger parts, making iPad has enough size advantage, so Apple has the ability to better control the cost of iPad components, and thus have greater pricing space and flexibility, it is clearly Microsoft’s unbeatable. Relative to its traditional hardware partners will launch the Tablet PC, Microsoft Surface advantage is no longer pay License fee Windows system, which theoretically allows Microsoft Surface maintain some cost advantages. But it will bring another problem, Microsoft must reduce costs to eliminate License partners complain that Microsoft launched its own brand of tablet PCs. From another perspective, even if Microsoft has the advantage of the iPad prices can not be able to succeed. In the field of smart phones, WindowsPhone based Nokia Lumia 900, the price is about $ 100 lower than the iPhone, sales are still lower than expected; Amazon’s $ 199 Kindle Fire tablet computer iPad much equally difficult to grab market share. Another problem facing Microsoft is pricing its RT version Pro version launched three months later, will be using the same Intel processors in laptops and Ultrabooks on the use, cost about $ 1,000. For consumers it is two completely different product, like a price of about $ 500 iPad, is an information tool consumption; and another $ 1,000 or so as the price of Ultrabooks, is a run all PC applications, productivity tools. This is a bit too fragmented for the average consumer, for Microsoft in terms of pricing or promotion will have to face some difficulties.

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What Microsoft learned from Sony

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Foreign media recently released entitled, “What Microsoft learned from Sony,” the article said, on Thursday announced the sale of Sony Vaio PC business, CEO Kazuo Hirai frankly this is a decision distressing. What will the effectiveness of the initiative is still unknown, but at least he faced similar challenges Microsoft’s new CEO Nadella set an example: when a break with the past not to let emotions affect their decisions. The following are the main contents of the article: Sony CEO Kazuo Hirai (Kazuo Hirai) on Thursday made a difficult and painful decision: to sell the company, one of the most modern portfolio of iconic brands –Vaio PC Investors presumably very agree with this initiative. All along, the Japanese company has been criticized by rigid, unwilling to give up has brought its successful strategy, the product line is too open shop. Vaio– Sony has agreed to sell the business to sell Japanese investment fund Japan Industrial Partners– and the beleaguered television business spin-off into a subsidiary, will help the company to focus on fewer business on. Sony shares rose 3.9 percent on Thursday, Friday also rose slightly to $ 16.58. Abandon a beautifully called the Sony logo design futuristic product line is not easy. Hirai said the decision distressing” in a conference call. In fact, Microsoft’s new CEO Satya Nadella (Satya Nadella) is also being called on to make that decision for the company. It is reported that many investors think Microsoft should be stripped of all consumer business –Surface, Bing and Xbox. From a sociological standpoint, stripped of any one business is very difficult for Microsoft. Surface Tablet PC is a relatively new project, but it can be said that Microsoft’s new unified era and mark equipment and services strategy. Bing search engine failed to unseat Google, but its market share has been in a growth (encroachment is Yahoo’s share), according to comScore estimated to reach 18% .Xbox is one of the few leading Microsoft’s consumer business, but let go the brand is not easy, especially considering that Microsoft has a number of brand products into the Xbox, such as Skype and SkyDrive (soon renamed “OneDrive”). Indeed, Sony and Microsoft are two completely different companies, but they are facing similar challenges. Sony, Microsoft is facing new competitors, which are at the core of the market downturn (Sony’s TV market, two companies of the PC market). They have also implemented a bold plan to promote the various departments closer collaboration. (In fact, Sony’s strategy called “a Sony“, Microsoft is “a Microsoft.”) The two companies are now into the interior of the star executives at the helm position. Before becoming CEO, Kazuo Hirai, Sony’s PlayStation and digital entertainment department. And Nadella was appointed CEO is headed before Microsoft’s cloud services and corporate sector. Outside of both asked the same question: Is it willing to make bold enough to lead the company’s revival of change Nadella has been given a positive response, he said he even respected tradition in this industry only, only respect for innovation. First in the beginning of this year‘s International Consumer Electronics Show (CES) on innovation as its theme a passionate speech, and later announced the sale Vaio business, Hirai showed a willingness to take bold action. Of course, now would be to talk about whether to give up the Sony Vaio help premature. But at least give Nadella Kazuo Hirai set an example: when a break with the past not to let emotions affect their decisions.

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Revocation redirected restore Windows Phone Google Maps

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Beijing on Jan. 10, according to The Verge reports, Windows Phone users can now use the Web version of the Google Maps service. Previously Google had claimed that due to the mobile version of Windows Phone handsets Webkit core non-IE browser, can not provide a good user experience, so Google adds redirect on a Web Map Service, the Google Maps service Go to Google.com. Google today announced the lifting of the Windows Phone version of Google Maps on the Web redirection, Google Maps has been able to access the service. Between Google and Microsoft’s recent disputes continue. Prior to this, Google announced plans in late January to stop support for Exchange ActiveSync protocol. ActiveSync has been the way many non-Android device contacts, calendar, and push mail service to synchronize with Google, iOS system is no exception. However, ActiveSync after the closure iOS users can synchronize calendar CalDAV protocol, CardDAV protocol to synchronize contacts, IMAP protocol to synchronize e-mail, and even native Gmail application can adapt. However, the system does not support Windows Phone CardDAV and CalDAV protocol, Google also announced a temporary no clear development plan related applications for Windows Phone system. Google restore Windows Phone Web version of the map service is only a partial solution to the problem, the ecosystem war between Microsoft and Google will inevitably become increasingly fierce. [Professional social network LinkedIn number of users exceeded 200 million] LinkedIn announced on Wednesday its global number has exceeded 200 million registered users, and now the speed is still 17 million people is growing every day. This figure for a professional social network is already very good, but compared to the social giant more than 100 million active users daily level it, LinkedIn is still a long way to go. LinkedIn in March 2011 more than 100 million users, most recently, its registered users to increase significantly faster after November 1, 2012 announced a number of registered users, and now adds more than 13 million subscribers. In January 2009, the number of members of LinkedIn has just 32 million. But the user does not represent the total amount of what is reflected in the number of monthly active users of social networking is really hot targets, but did not disclose the number of LinkedIn its monthly active users. LinkedIn spans more than 200 countries and regions, but the US is still its main market, the current capacity of 74 million users, followed by India, but the number of users is only 18 million, respectively, followed by the United Kingdom 11 million, 11 million and Brazil Canada 700 Wan and so on. According to LinkedIn revealed that mobile users is China‘s fastest-growing countries. [Facebook issued media invitations next week or have recently released a new action] Facebook invitations to a number of media, inviting them to participate in a news conference next week in Menlo Park, California, headquarters. Facebook in the invitation, said the press conference will be US Pacific Time at 10:00 on January 15 (Beijing time at 2:00 on January 16) was held. But the company is only revealed in the invitation saying:. “We look at what is in the development ofa year and a half ago, Facebook announced a similar manner in partnership with Skype, launched a video chat in their social networks function. So, next week’s conference, Facebook is likely to have an amazing performance.

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Microsoft intends to marketing, business restructuring or layoffs hundred

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Beijing on Jan. 12, according to foreign media reports, informed sources said on Wednesday, Microsoft plans to conduct an overall restructuring of its marketing operations, the move will probably involve cuts hundreds of related jobs. Informed sources said that the current Microsoft this business restructuring plan is not yet finalized, some of the details of the reorganization may still be adjusted, but is unlikely to reach thousands of people cut staff. A source also revealed that Microsoft is likely to officially announce the initial steps of this business restructuring plan in the next 30 days. Informed sources said that through this restructuring, Microsoft will cut its marketing business positions overlapping responsibilities, to be more quickly to threats from Apple, Google and Amazon and other competitors responded to accelerate these competitors are eating into Microsoft Enterprise computing customers. Informed sources also revealed that Microsoft CEO Steve Ballmer (Steve Ballmer) that, although the company will invest a lot of marketing dollars each year, but failed to generate sufficient returns. Informed sources said that as of last year, Microsoft’s chief marketing officer Chris Capossela (Chris Capossela) is currently responsible for the assessment of the restructuring plan, he is working with senior marketing executives with Microsoft’s various business units, in order to discuss how the implementation of the restructuring program, these departments executives, including Xbox division executive Yusuf Mehdi (Yusuf Mehdi) and Windows division executives Tammy Lerner (Tami Reller) and so on. The source also revealed that Microsoft is the restructuring plan may also include some technical marketing staff job transfer to technology development department, the reduction does not have the necessary skills or job responsibilities overlap with other staff employees, as well as improved marketing team structure to make it better fit with the company’s various business units, and so on. For these rumors, Microsoft spokesman Peter Wootton (Peter Wootton) refused additional comment. Marketing expenses ended last June 30, 2011 fiscal year, Microsoft sales and marketing expenses total $ 13.9 billion, an increase of 5.5% over the 2010 fiscal year. At that time, Microsoft has said that the company has 25,000 employees contribute to the company sales and marketing operations, but did not specify exactly how many employees primarily engaged in marketing activities. Microsoft currently employs about 90,000 full-time total. Industry have pointed out, Apple and other personal consumer-centric technology companies are vigorously into the corporate market, forcing the IT industry to accelerate the pace of business restructuring. US market research firm Forrester Research report released last week predicted that Apple sold this year will be corporate clients worth $ 10 billion in iPad and $ 9 billion for Mac, up 58% over last year. Earlier Wednesday, Google has just announced that it will provide e-mail and business services Spanish bank BBVA. In addition, Microsoft is also facing the pressure of rising operating costs, because the company forward cloud software business transformation. Cloud software means the software product is stored in large data centers, and to publish these products through the Internet means. In addition, Microsoft’s $ 8.5 billion acquisition of Internet phone service provider Skype, as well as the acquisition of Xbox games and other transactions, the company has also led to increased spending. January 2009, Microsoft announced its first layoffs involving the entire company, employs more than 5,000 retrenched.

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End of the year review: 2010 Microsoft eight Memorabilia

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As the software industry giant, every year is bound to be an extraordinary year. In 2010, Microsoft has a lot of things, including pregnant sad. Recently, Betanews site based on the importance of the event, from low to high as we summarize the eight events occurred in 2010, Microsoft. For Microsoft, when in 2010 a very important year, not only because Microsoft released Azure, a new version of Office, there are many business users to upgrade to Windows and Windows servers. Here are eight events occurred in 2010 years Microsoft: 1, Ray Ozzie’s departure alarmed October 18, 2010, Microsoft’s chief software architect Ray Ozzie left Microsoft, and colleagues in a letter farewell letter warned that the PC software giant Microsoft must face up to a “post-PC era.” 2005, Ozzie memo released Internet era joining Microsoft, which makes him a fame. Have to say, Ozzie’s departure is a great loss to Microsoft. 2, Microsoft Windows Phone 7 smartphone platform on the outcome doomed, Microsoft is not a technical problem exists, but a matter of time. Currently, Microsoft did not have enough time to encourage developers and consumers to use Windows Phone 7, and is not able to immediately correct its mistakes in the mobile platform. It can be said that Apple and Google will like Microsoft in the 1980s and 1990s by DOS / Windows PCs lock to lock customers as the smart phone market users, Microsoft’s short opportunity is slim. 3, the two goals of Microsoft at CES January 6, 2011, the International Consumer Electronics Show will be kicked off, there were two Microsoft goal: to determine the short-term marketing and product development goals for small product launches. 4, Microsoft’s mobile operating system strategy in question no doubt, since Microsoft wants to Apple, Google and RIM smartphone market share to get there, Microsoft must change the existing strategic and comprehensive changes to Windows Phone 7 user interface and product marketing . 5, Steve Ballmer‘s leadership dishearten people June 17, 2010, Windows Embedded Handheld release makes the outside world for Microsoft CEO Steve Ballmer loss of confidence. 6, Steve Ballmer, Microsoft will sell the stock Ballmer announced that in order to be able to make their own investment diversification, Microsoft will sell 75 million shares before the end of the year. Ballmer said that this is only his personal investment behavior, he will continue to build the success of Microsoft Corporation. 7, Windows era has ended for Microsoft, 2010 is Microsoft’s Windows monopoly took a new turn of the year, this change inevitable. Currently, mobile devices have become increasingly popular with users, and this will give an impact on the PC market share, Microsoft Windows will naturally be subject to appropriate impact. 8, Xbox Kinect sensing device in vitro selling since the release, Kinect launched in the global market in a lot of sales boom, currently has sold up to 400 million units, is expected to exceed 500 million units by the end.

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Giant cloud competition is more intense competition for China

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2013 Chinese companies have cloud market invasion by international giants, which also raises the importance of China‘s cloud computing market. With the domestic government is increasingly focused on upgrading China‘s cloud computing capabilities, organizations of the United States, including Intel, have been planned for several cloud providers have good prospects for investment. Intel’s venture capital sector in China this week announced plans to Wuxi cloud technology services company (cloud infrastructure provider), Tianjin BlueWhale IT company (network storage provider), and Shanghai Yeapoo IT company (which provides mobile website building such as adaptation business tools, online sales tools and customer data analysis solutions) on investment funds. The reason why there is a decision to invest in these organizations, because China cloud computing requires a dramatic increase, but the chip maker‘s server business continued double-digit growth rate. In addition, the Chinese government declared that in the next year, they have a plan to move the data and functions more businesses and government departments to the cloud. To further facilitate this development, Intel will also invest in Chinese companies, mainly in the wearable device for manufacturing. BusinessWire recently reported that the Chinese government hopes to bring the advantages of education and health services. Chinese government set aside $ 1 billion to cloud development, expectations based on ease of use and scalability of cloud solutions enable employees to deliver better services to large groups of people. In addition, China designated Wuxi, Shenzhen, Shanghai and Beijing city cloud computing, and provides adequate funding and infrastructure to allow local governments to migrate their multiple city services to the cloud. Chinese technology market offers investors a range of opportunities to achieve strong financial returns. China’s huge population, a huge market and a huge manufacturing operations will benefit from the use of cloud functionality. In addition, cloud computing were Chinese enterprises and government agencies to provide sufficient flexibility, while limiting the redundancy and storage capacity to work. According to Gartner said, China‘s cloud computing industry will reach $ 163 billion in the coming year. Microsoft is coming, SAP came, the Amazon, the now Intel has come, China is gradually this pearl cloud bursting its light, China‘s unlimited potential cloud computing industry will attract more giant companies, local cloud vendors need to redouble their efforts to keep their own that a cloud cake.

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Microsoft Windows Intune will be released on March 23

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July 2010, Microsoft began a cloud Windows Intune PC management solutions second Beta test. In today‘s CeBIT conference, Microsoft announced, Windows Intune will face more than 30 countries and regions in the March 23 officially released, and offers a 30-day free trial. The first batch of Windows Intune service can be purchased in countries and regions include: Australia, Austria, Belgium, Canada, Costa Rica, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, China, Hong Kong, Hungary, India, Ireland, Israel, Italy , Japan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Spain, Sweden, Switzerland, Trinidad and Tobago, United Kingdom, United States. Windows Intune testers can continue to be used before April 18 Beta 2. Windows Intune will include the cloud management service that integrates anti-virus software, Windows 7 Enterprise Edition upgrade license fee $ 11 per PC, per month. Windows Intune mainly for small and medium business users, can provide management and security services for Windows PC via the network front end. Such software requires traditional local server support, but Windows Intune is a cloud service, hosted by Microsoft servers, eliminating the need for enterprise server configuration costs. As an integral service system, Windows Intune suited to manage 25-500 desktop PC, available for patch management, malware protection, PC proactive monitoring, remote assistance, track record of hardware and software inventory, security policy enforcement. Windows Intune cloud service can not only help you save the trouble of deploying hardware, and can get up to date. As long as the Internet, then you can achieve from any machine on the management of other machines. Windows Intune new “multi-account console” feature in Beta 2, which helps users manage multiple accounts on a single Web console. From the Account selection window, the administrator can easily monitor the health and safety, management of antivirus software, system upgrades and other client PC. Microsoft has not disclosed the current official version of Windows Intune Beta 2 on the basis there are no new features or add something, then we will offer detailed information for the first time.

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Energizer Product Listing Toshiba Z830 Ultrabooks on sale on the 26th Beijing

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Acclaimed Ultrabook Toshiba Platinum Series Z830 finally listed for sale, sale ceremony will be held in Beijing Zhongguancun electronic mall Microsoft’s flagship store held at 14:00 on the 26th of this month, at which time you will have the opportunity to experience this world’s most lightweight 13-inch high-end business notebook Z830‘s style, and it will have to face the ultimate challenge of the experiment, while the former 10-site purchase Z830 consumers will get a gift Toshiba computer with Microsoft to prepare a rare opportunity? center> Toshiba Z830 with 1.12 kg of weight as the world’s lightest 13-inch laptop, plus travel power adapter weighs only about other Ultrabooks body weight, which have benefited from lightweight and durable magnesium casing, the cover body with honeycomb-one design of the keyboard, ensure strong enough body strength. Toshiba Z830 have other interface configuration Ultrabooks incomparable, designers take advantage of the space back of the fuselage in the rear fuselage on both sides of where to place a standard size RJ45 wired network interface and VGA interface, equipped with three USB interfaces, including a USB 3.0 port, HDMI port and SD memory card slots are fully equipped, whether for business or pleasure, will not face the embarrassment of forgetting to bring adapters and wiring. Only with other Ultrabooks different windows Home Basic pre-installed, Toshiba Z830 is preinstalled windows 7 professional edition, more competent job demands business elite. Long 8 hours of battery life, so mobile office no worries. The signings of models for the Z830-K01B, the price of 9999 yuan, the first 10 customers will receive a value buy 299 yuan a Microsoft Wireless Mouse Year of the Dragon, and the distribution of Toshiba liner bag and computer bag. Meanwhile in the field will also have a variety of Toshiba laptops to force promotion, a total of 10 L700-T27B straight down 700 yuan, five L730-T19W straight down 600 yuan, 10 C600-T61B straight down 400 yuan, 10 L750D- T20S straight down 300 yuan, including the world’s first naked eye 3D notebook Qosmio F750 will be in field sales, covering multiple product lines, Toshiba computer concern consumers must seize this rare promotional opportunities. Toshiba Z830 comprehensive advanced design give users unprecedented ultraportable experience, and have strong durability and comprehensive features, establish a new standard for a thin and light notebook, Toshiba’s technology achievements and expertise has created a so beyond expectations products for business people to be called perfect for, will become the new darling of the high-end business notebook market.

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Yahoo CEO Bartz: Microsoft negotiations will grasp the larger initiative

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Beijing time on March 4, according to foreign media reports, Yahoo CEO Carol Bartz (Carol Bartz) Tuesday hinted at the Internet search deal with Microsoft in future negotiations conducted, Yahoo might occupy a more proactive position. Bartz said Tuesday in San Francisco to attend the meeting, Morgan Stanley analyst said, “We will negotiate with any company, these negotiations will not be made public.” Yahoo has recently seen its share of the US search market has begun to stabilize. Bartz also in the meeting stressed that the company‘s advertisers on search advertising and graphical display advertising together “jointproject very satisfied. When asked whether the Yahoo search deal occupy initiative in negotiations with other companies may be conducted, Bartz replied, “Yes.” But Bartz also made clear that Yahoo users use search engines to retain data is very important. so this enables the company on its Internet assets to better target advertising delivery. To be able to gain more market share from market leader Google, where Microsoft has long been hoping to get Yahoo’s search business. Microsoft in 2008 price of $ 31 per share once tried to buy Yahoo, and finally the price increased to $ 34 per share, but still was Yahoo rejected. Microsoft CEO Steve Ballmer told analysts last week reiterated that he remains interested in a search deal with Yahoo. Ballmer said he still intends to re-search deal with Yahoo on dialogue. Some Yahoo investors and analysts suggested that Yahoo search deal with Microsoft should be. Because the transaction will not only help reduce losses Yahoo, but also to use the money to other areas. Former Yahoo CFO Blake Jorgensen (Blake Jorgensen) said last week that Yahoo does not oppose reached with the Internet search business-related transactions with Microsoft. But not a day time, Yahoo has announced a broad management restructuring plan. According to Bartz‘s reorganization plan, Jorgensen departure from Yahoo. Yahoo shares closed at Tuesday on the Nasdaq in regular trading to $ 12.50, compared with the previous day down $ 0.08, down 0.64%. In the past 52 weeks, and Yahoo’s share price was $ 8.94 minimum, up to $ 29.73.

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